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Build Your Own Job

The Center believes in the "entrepreneurial spirit" but also knows that business coaching and training is essential for long-term success.  The mission of the seminars is to inspire and foster economic growth throughout the local community.  That's why we founded the "Build Your Own Job" seminar series.  Here is a schedule of our upcoming seminars:

BUILD YOUR OWN JOB SEMINAR SERIES

SEMINAR:  Preparing a Business Plan
Description: Entrepreneurs start with a business concept but to translate the concept into a solid business, a business plan must be developed. A company overview must be determined: company mission, vision, location, legal structure, product(s) to be offered, the targeted market, milestones, and staffing. This seminar gives a very simple 10 question format for developing the business plan.
SEMINAR: Preparing a Marketing Plan
Description:  Businesses must have customers in order to make sales or provide services. This seminar will outline The Four P's of Marketing: (1) Product and/or Service- what am I selling? (2) Price- what will my product or service cost? (3) Place- where will I sell my product or service? and (4) Promotion-Advertising- how will I let people know about my product or service, remembering that marketing is more than just advertising?
SEMINAR:  Identifying Funding Sources
Description:  Start-up capital is critical for a successful business. This seminar will provide potential resources that the entrepreneur may want to consider for funding. Among those are the following: SBA loans, family resources, venture capitalist organizations, Community Ventures Corporation, bank loans, and personal financing.
SEMINAR:  Developing a Staffing Plan
Description:  Every entrepreneur dreams of the day that the business will need additional personnel to support the business. This seminar will cover options available to the entrepreneur for staffing along with the costs and other considerations to be made before hiring.
SEMINAR:  Compensation and Benefits
Description:  Compensation and Benefits comprise over 50% of the costs for businesses. Due to this, entrepreneurs must determine compensation that will be offered based on an analysis of the market and their competitive strategy, not simply to pay "what the business next door pays". Benefits are an integral part of a company's competitive strategy because employees look critically at the offerings before making decisions about employment. Due to their costs, entrepreneurs must understand what benefits are legally required and those that are discretionary before making a determination of what to offer. This seminar will cover all of these topics along with examples of potential costs to the entrepreneur.

Understanding Business Law

Description: Start-up businesses and existing business owners are responsible for knowing the applicable laws and complying with them. Ignorance of the law is not acceptable. Penalties for non-compliance can be a strain on an already tight budget. This seminar will explore the relevant laws for small businesses and the resources that business owners can utilize for guidance in current and future compliance.

 

 Establishing Business Communications

Description:  Proper business communications can enhance the potential for a successful business venture. Many problems in the workplace are the result of poor communications. This seminar will present proven communication processes that are easily adaptable to any workplace. Verbal, written, and electronic communications will be covered.

 

 Accounting Practices and Programs

Description:  Accounting has been called "the language of business".  Business owners must understand basic accounting principles and be able to analyze the business spreadsheets and reports that reflect the financial activity of the business. The business adage that says "you have to be able to quantify it before you can manage it" is true. Business owners must also be aware of the various accounting computer programs that are available for their use. This seminar will explore the different types of accounting and affiliated computer programs.

 

SEMINAR:  Preparing a Business Plan

Description: Entrepreneurs start with a business concept but to translate the concept into a solid business, a business plan must be developed. A company overview must be determined: company mission, vision, location, legal structure, product(s) to be offered, the targeted market, milestones, and staffing. This seminar gives a very simple 10 question format for developing the business plan.

SEMINAR: Preparing a Marketing Plan

Description:  Businesses must have customers in order to make sales or provide services. This seminar will outline The Four P's of Marketing: (1) Product and/or Service- what am I selling? (2) Price- what will my product or service cost? (3) Place- where will I sell my product or service? and (4) Promotion-Advertising- how will I let people know about my product or service, remembering that marketing is more than just advertising?

SEMINAR:  Identifying Funding Sources

Description:  Start-up capital is critical for a successful business. This seminar will provide potential resources that the entrepreneur may want to consider for funding. Among those are the following: SBA loans, family resources, venture capitalist organizations, Community Ventures Corporation, bank loans, and personal financing.

SEMINAR:  Developing a Staffing Plan

Description:  Every entrepreneur dreams of the day that the business will need additional personnel to support the business. This seminar will cover options available to the entrepreneur for staffing along with the costs and other considerations to be made before hiring.

SEMINAR:  Compensation and Benefits

Description:  Compensation and Benefits comprise over 50% of the costs for businesses. Due to this, entrepreneurs must determine compensation that will be offered based on an analysis of the market and their competitive strategy, not simply to pay "what the business next door pays". Benefits are an integral part of a company's competitive strategy because employees look critically at the offerings before making decisions about employment. Due to their costs, entrepreneurs must understand what benefits are legally required and those that are discretionary before making a determination of what to offer. This seminar will cover all of these topics along with examples of potential costs to the entrepreneur.

 

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2008 Lindsey Wilson College
210 Lindsey Wilson St. Columbia, Ky 42728
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e-mail: info@lindsey.edu