Business Administration

Course Descriptions

BUSI 1043 – Introduction to Financial Literacy – 3 credit hours

Introduction to the concepts of personal budgeting, spending, investing, and debt management. Emphasizes the individual’s ability to discern financial choices, to discuss money and financial issues without discomfort, to plan for the future, and to respond competently to life events that affect everyday financial decisions, including events in the general economy.


BUSI 1053 – Business Applications – 3 credit hours

Introduction to the major concepts of business management, economics/finance, human resources, and accounting, including affiliated fields of study and future job opportunities. Applied learning is incorporated and coordinated with the Lindsey Wilson College Center for Entrepreneurship.


BUSI 2106 – Lean Systems – 6 credit hours

Students will learn to describe and apply the principles, tools, and techniques associated with lean operations and will plan and execute improvement projects in their workplace or in a simulated workplace. The course requires application of lean principles and techniques. Prerequisite: Instructor’s permission. Note: Will be offered at workplace locations.


BUSI 2203 – Entrepreneurship – 3 credit hours

Focuses on the following fundamentals of entrepreneurship: creative thinking, leadership, problem-solving, risk-taking, and adaptation to change along with basic concepts in economics, accounting, and marketing. Strong emphasis on experiential learning activities which will involve student interaction with business leaders and entrepreneurs.


BUSI 2206 – Lean Leadership – 6 credit hours

Students will analyze and select applicable lean principles and tools for their workplace. They will develop innovative solutions to problems in their workplace. They will teach and coach lean principles to coworkers. Prerequisite: BUSI 2106 or documented previous equivalence training or experience.


BUSI 2216 – Entrepreneurship Project – 6 credit hours

Students will develop a business plan and begin implementation of the business concept that they have submitted prior to the beginning of the semester in which they register for the course.


BUSI 2303 – Business Communication – 3 credit hours

Study of communication processes in business as related to managerial and professional communication. Emphasis on interpersonal and organizational concepts; goals, skills, and criteria; cultural aspects; electronically assisted communication; collaborative communication; planning, organizing, and developing business messages; message patterns; visual and oral media; research and reports; and the employment process. Prerequisite: ENGL 1023.

BUSI 2503 – Business Mathematics – 3 credit hours

Introduces elementary finance and specific problems relative to business enterprises. Prerequisite: MATH 1013, unless mathematics waiver requirements are met.


BUSI 2713 – Business Law – 3 credit hours

Studies the legal environment of business. Introduces the private and public aspects of business law. Topics include law and the judicial system, contracts, regulation and consumer protection, and commercial paper.


BUSI 2903 – Introduction to Management – 3 credit hours

Introduces the discipline of Management. Integrates the basic processes of management: planning, organizing, motivating, and controlling. Case studies are used to solve realistic problems in managing a business. Prerequisite: Sophomore standing. General Education: Intermediate – Communication; Intermediate – Inquiry & Analysis.


BUSI 2933 – Small Business Management – 3 credit hours

A study of the problems of establishing and operating a small business. Includes development of a business plan, integrating capital requirements, location, managing inventory, taxation, and services.


BUSI 3103 – Consumer Behavior – 3 credit hours

Marketing is a customer-driven function that begins and ends with the consumer – from identifying customer needs to trying to meet those needs and ensuring post-purchase satisfaction. This course focuses on fundamental theories and concepts in consumer behavior to enhance the student’s understanding of how and why people choose, use, and evaluate goods and services the way they do.


BUSI 3303 – Introduction to Marketing Research – 3 credit hours

This course focuses on the use of marketing research as an aid to making marketing decisions, specifically how the information used to make marketing decisions is gathered and analyzed. Prerequisite: BUSI 3933.


BUSI 3403 – Digital Marketing – 3 credit hours

The course focuses on the what, why, and how of digital marketing, including online listening and monitoring, search engine optimization, search ads, email marketing, and participating participation in social media. Prerequisite: BUSI 3933.


BUSI 3503 – Business Computer Applications – 3 credit hours

Uses computer-based spreadsheets to create and analyze worksheets and graphs for accounting, finance, marketing, and human resource management.


BUSI 3513 – Introduction to Integrated Marketing Communication – 3 credit hours

The course introduces students to the fundamentals of integrated marketing communications (IMC). Students learn and apply the IMC planning process and examine the role of integration to ensure consistency of creative strategy and complementary use of traditional and digital media. Prerequisites: BUSI 2303 and BUSI 3933.


BUSI 3533 – Principles of Finance – 3 credit hours

Studies the basic principles, concepts, and analytical tools in finance. Areas examined include: budgeting, present value concepts, sources, and uses of funds. Prerequisites: ACCT 2123 and BUSI 2903.


BUSI 3553 – Financial Literacy – 3 credit hours

Addresses concepts of personal money management, determining financial resources, establishing financial goals and strategies, and budgeting through retirement.


BUSI 3573 – Investments – 3 credit hours

Considers the nature of different types of securities and other investments from the investor’s point of view. The bases for the structure of a portfolio are examined in theory and practice. Prerequisite: BUSI 3933.


BUSI 3603 – Employee & Labor Relations – 3 credit hours

Provides a comprehensive introduction to employment and labor regulations. Consideration will be given to the rights and responsibilities of employers and employees throughout the employment relationship. Topics to be discussed will include the common law and statutory foundations of employment law, the employment relationship, collective bargaining, and labor relations. Prerequisites: BUSI 2713 and BUSI 3953.


BUSI 3701 – Entrepreneurship in Action (ENACTUS) – 1 credit hour

Introduces the student to business leadership training using the guidelines of a national leadership organization called ENACTUS (“a community of student, academic, and business leaders committed to using the power of entrepreneurial action to transform lives and shape a better, more sustainable world”). Through project management, this course emphasizes activities and techniques that develop competencies needed to become a successful leader. Students receive instruction and hands-on experience in areas of entrepreneurship, teamwork, communication, and networking.


BUSI 3933 – Principles of Marketing – 3 credit hours

Studies the behavioral, functional, societal, and institutional foundations of marketing, as well as the marketing mix variables: product, price, promotion, and channels of distribution. Prerequisite: BUSI 2903.


BUSI 3943 – International Marketing – 3 credit hours

The course considers the marketing strategies needed to remain competitive in a global environment. The impact of changing economic, political, legal, social, and cultural environments on management decision making is examined. Prerequisite: BUSI 3933.


BUSI 3953 – Personnel Management – 3 credit hours

Deals with personnel functions within organizations. Topics include: recruitment, selection, appraisal and compensation, labor laws governing management and labor, and future prospects in the personnel field. Prerequisite: BUSI 2903.


BUSI 3973 – Management Information Systems – 3 credit hours

Introduces information systems in business and the global society. Topics include information technology concepts, business information support systems, transaction processing systems, management decision support systems, expert systems, enterprise systems, and systems development.


BUSI 3983 – Acquiring & Developing Talent (Workforce Planning) – 3 credit hours

Focuses on workforce planning and talent management. Topics include workforce needs analysis, recruitment and staffing, organizational entry and socialization, training, career and succession planning, performance measurements, and issues in mergers and consolidations. Prerequisite: BUSI 3953.


BUSI 3993 – International Business Operations – 3 credit hours

Study of globalization, political, and cultural diversities; foreign investment; regional economic integration; the global monetary system; global capital market; the strategy and structure of international business; exporting; alternative approach to entering foreign markets; global manufacturing and material management; global marketing and research and development (R&D); global human resource management; accounting in international business; and financial management in international business. Prerequisite: Junior standing.

BUSI 3TX3 – Topics in Marketing – 3 credit hours

This course examines topics within marketing that are of current interest or that deal with specific areas of marketing. Examples include sports marketing, entrepreneurial marketing, marketing for non-profits, healthcare marketing, and data analytics. Prerequisite: BUSI 3933.


BUSI 4103 – Marketing Capstone Project – 3 credit hours

Students apply knowledge and skills learned in their course of study to develop a marketing plan for a for-profit company or non-profit organization. Prerequisite: Business major with senior standing.


BUSI 4603 – Compensation & Benefits – 3 credit hours

Provides advanced study of the human resources function of compensation. Topics include design and administration of the total compensation system, including such subtopic areas as pay equity, job evaluation, wage and salary structures, variable pay programs, negotiation of benefit plans, benefit administrational and legal compliance, and compensation and benefits regulations. Prerequisites: ACCT 2113 and BUSI 3953.


BUSI 4623 – Quantitative Business Research Methods – 3 credit hours

Provides a cross-discipline foundation in research methods in business. Exposes students to the set of conceptual tools and techniques that will enable them to understand the nature of the scientific method as it applies to a business setting, to evaluate the usefulness of research proposals and studies from the point of design and execution, and to execute a basic job of planning and carrying out a research project. Prerequisites: BUSI 2903 and ECON 3203.


BUSI 4753 – Sales Management – 3 credit hours

Addresses selling functions of the business organization and the problem of sales administration. Topics include: recruitment and training of salespeople, paying salespeople, establishing territories, sales quotas, aids for salespeople, and overall control of the sales organization. Prerequisite: BUSI 3533.


BUSI 4763 – Operations Management – 3 credit hours

This course provides students with concepts, techniques, and tools involved in the process of converting or transforming resources into products or services. Included in the course are the managerial concepts in decision making as well as the interplay between financial objectives and operational capabilities. Topics covered include operations and productivity, operations strategy in a global environment, project management, forecasting, design of goods and services, managing quality, location strategies, layout strategies, inventory management, Just In Time (JIT), and lean operations. Also included are case studies and a semester-long simulation game which demonstrates critical concepts. Prerequisites: BUSI 2903 and ECON 3203.


BUSI 4773 – Human Relations in Business – 3 credit hours

Studies individual and group behavior in organizations, the nature and crucial importance of communication, employee motivation, and development of the human aspects on organizations. Prerequisite: Senior standing or instructor’s permission.


BUSI 4783 – Business Ethics & Values – 3 credit hours

Includes an analysis of the issues in the social responsibilities of business, ethics in promotion, distribution, processing, research, product development, honesty and fairness, accounting, finance, and production. Includes a study of federal legislation that created agencies to force business to act in socially responsible ways. Prerequisites: Senior standing or instructor’s permission. General Education: Intermediate – Engaged Local & Global Citizenship; Intermediate – Application & Integration of Knowledge.


BUSI 4793 – Business Policy – 3 credit hours

Establishes effective business policy within the framework of the problems and methods of business decision-making. Written and oral analyses are made of comprehensive cases cutting across the major functions within business organizations. Group and individual reports are required. Uses a computer simulation. This is the capstone course for the bachelor’s degree business major and should be taken in the student’s final semester. Note: A fee of approximately $25 is required for the ETS Majors Fields Test. Prerequisites: BUSI 3533, BUSI 3933, BUSI 4763 and senior standing. General Education: Mastery – Communication; Mastery – Inquiry & Analysis; Mastery – Local & Global Citizenship; Mastery – Application & Integration of Knowledge.


BUSI PN06 – Entrepreneurship Internship – 6 credit hours

Students will spend at least 240 hours during the semester working at an entrepreneurial business. The internship will be accompanied by a seminar.