1043 -- Introduction to Financial Literacy -- 3 credit
Introduction to the concepts of personal budgeting,
spending, investing, and debt management. Emphasizes the
individual's ability to discern financial choices, to discuss money
and financial issues without discomfort, to plan for the future,
and to respond competently to life events that affect every day
financial decisions, including events in the general economy.
1053 -- Business Applications -- 3 credit hours
Introduction to the major concepts of business
management, economics/finance, human resources, and accounting,
including affiliated fields of study and future job
opportunities. Applied learning is incorporated and
coordinated with the Lindsey Wilson College Center for
Entrepreneurship. Note: Course is
restricted to students in the Business Leadership Learning
2106 -- Lean Systems -- 6 credit hours
Students will learn to describe and apply the principles,
tools, and techniques associated with lean operations and will plan
and execute improvement projects in their workplace or in a
simulated workplace. The course requires application of lean
principles and techniques.
permission. Note: Will be offered
at workplace locations.
2203 -- Entrepreneurship -- 3 credit hours
Focuses on the following fundamentals of
entrepreneurship: creative thinking, leadership, problem-solving,
risk-taking, and adaptation to change along with basic concepts in
economics, accounting, and marketing. Strong emphasis on
experiential learning activities which will involve student
interaction with business leaders and entrepreneurs.
2206 -- Lean Leadership -- 6 credit hours
Students will analyze and select applicable lean
principles and tools for their workplace. They will develop
innovative solutions to problems in their workplace. They
will teach and coach lean principles to coworkers.
Prerequisite: BUSI 2106 or
documented previous equivalence training or experience.
2216 -- Entrepreneurship Project -- 6 credit hours
Students will develop a business plan and begin
implementation of the business concept that they have submitted
prior to the beginning of the semester in which they register for
2303 -- Business Communication -- 3 credit hours
Study of communication processes in business as related
to managerial and professional communication. Emphasis on
interpersonal and organizational concepts; goals, skills, and
criteria; cultural aspects; electronically assisted communication;
collaborative communication; planning, organizing, and developing
business messages; message patterns; visual and oral media;
research and reports; and the employment process.
Prerequisite: ENGL 1023.
2503 -- Business Mathematics -- 3 credit hours
Introduces elementary finance and specific problems
relative to business enterprises.
Prerequisite: MATH 1013, unless
mathematics waiver requirements are met.
2713 -- Business Law -- 3 credit hours
Studies the legal environment of business. Introduces the private
and public aspects of business law. Topics include law and
the judicial system, contracts, regulation and consumer protection,
and commercial paper.
2903 -- Introduction to Management -- 3 credit
Introduces the discipline of Management. Integrates the basic
processes of management: planning, organizing, motivating, and
controlling. Case studies are used to solve realistic
problems in managing a business.
Prerequisite: Sophomore standing.
General Education: Intermediate --
Communication; Intermediate -- Inquiry & Analysis.
2933 -- Small Business Management -- 3 credit
A study of the problems of establishing and operating a
small business. Includes development of a business plan,
integrating capital requirements, location, managing inventory,
taxation, and services.
Prerequisites: ACCT 2113
and BUSI 2903.
3103 -- Consumer Behavior -- 3 credit hours
Marketing is a customer-driven function that begins and
ends with the consumer - from identifying customer needs to trying
to meet those needs and ensuring post-purchase satisfaction.
This course focuses on fundamental theories and concepts in
consumer behavior to enhance the student's understanding of how and
why people choose, use, and evaluate goods and services the way
3303 -- Introduction to Marketing Research -- 3 credit
This course focuses on the use of marketing research as
an aid to making marketing decisions, specifically how the
information used to make marketing decisions is gathered and
analyzed. Prerequisite: BUSI
3403 -- Digital Marketing -- 3 credit hours
The course focuses on the what, why, and how of digital
marketing, including online listening and monitoring, search engine
optimization, search ads, email marketing, and participation in
social media. Prerequisite: BUSI
3503 -- Business Computer Applications -- 3 credit
Uses computer-based spreadsheets to create and analyze
worksheets and graphs for accounting, finance, marketing, and human
resource management. Prerequisite:
3513 -- Introduction to Integrated Marketing
Communication -- 3 credit hours
The course introduces students to the fundamentals of
integrated marketing communications (IMC). Students learn and
apply the IMC planning process and examine the role of integration
to ensure consistency of creative strategy and complementary use of
traditional and digital media.
Prerequisites: BUSI 2303 and
3533 -- Principles of Finance -- 3 credit
Studies the basic principles, concepts, and analytical tools in
finance. Areas examined include: budgeting, present value
concepts, sources, and uses of funds.
Prerequisites: ACCT 2123 and
3553 -- Financial Literacy -- 3 credit hours
Addresses concepts of personal money management,
determining financial resources, establishing financial goals and
strategies, and budgeting through retirement.
3573 -- Investments -- 3 credit hours
Considers the nature of different types of securities and
other investments from the investor's point of view. The
bases for the structure of a portfolio are examined in theory and
practice. Prerequisite: BUSI
3603 -- Employee & Labor Relations -- 3 credit
Provides a comprehensive introduction to employment and labor
regulations. Consideration will be given to the rights and
responsibilities of employers and employees throughout the
employment relationship. Topics to be discussed will include
the common law and statutory foundations of employment law, the
employment relationship, collective bargaining, and labor
relations. Prerequisites: BUSI
2713 and BUSI 3953.
3701 -- Entrepreneurship in Action (ENACTUS) -- 1 credit
Introduces the student to business leadership training
using the guidelines of a national leadership organization called
ENACTUS ("a community of student, academic, and business leaders
committed to using the power of entrepreneurial action to transform
lives and shape a better, more sustainable world"). Through
project management, this course emphasizes activities and
techniques that develop competencies needed to become a successful
leader. Students receive instruction and hands-on experience
in areas of entrepreneurship, teamwork, communication, and
3933 -- Principles of Marketing -- 3 credit
Studies the behavioral, functional, societal, and
institutional foundations of marketing, as well as the marketing
mix variables: product, price, promotion, and channels of
distribution. Prerequisite: BUSI
3943 -- International Marketing -- 3 credit
The course considers the marketing strategies needed to
remain competitive in a global environment. The impact of
changing economic, political, legal, social, and cultural
environments on management decision making is examined.
Prerequisite: BUSI 3933.
3953 -- Personnel Management -- 3 credit
Deals with personnel functions within organizations. Topics
include: recruitment, selection, appraisal and compensation, labor
laws governing management and labor, and future prospects in the
personnel field. Prerequisite: BUSI
3973 -- Management Information Systems -- 3 credit
Introduces information systems in business and the global
society. Topics include information technology concepts,
business information support systems, transaction processing
systems, management decision support systems, expert systems,
enterprise systems, and systems development.
Prerequisite: CIS 1003.
3983 -- Acquiring & Developing Talent (Workforce
Planning) -- 3 credit hours
Focuses on workforce planning and talent
management. Topics include workforce needs analysis,
recruitment and staffing, organizational entry and socialization,
training, career and succession planning, performance measurements,
and issues in mergers and consolidations.
Prerequisite: BUSI 3953.
3993 -- International Business Operations -- 3 credit
Study of globalization, political, and cultural
diversities; foreign investment; regional economic integration; the
global monetary system; global capital market; the strategy and
structure of international business; exporting; alternative
approach to entering foreign markets; global manufacturing and
material management; global marketing and research and development
(R&D); global human resource management; accounting in
international business; and financial management in international
business. Prerequisites: BUSI 3933
and junior standing.
3TX3 -- Topics in Marketing -- 3 credit hours
This course examines topics within marketing that are of
current interest or that deal with specific areas of
marketing. Examples include sports marketing, entrepreneurial
marketing, marketing for non-profits, healthcare marketing, and
data analytics. Prerequisite: BUSI
4103 -- Marketing Capstone Project -- 3 credit
Students apply knowledge and skills learned in their
course of study to develop a marketing plan for a for-profit
company or non-profit organization.
Prerequisite: Business major with senior
4603-- Compensation & Benefits -- 3 credit
Provides advanced study of the human resources function of
compensation. Topics include design and administration of the
total compensation system, including such subtopic areas as pay
equity, job evaluation, wage and salary structures, variable pay
programs, negotiation of benefit plans, benefit administrational
and legal compliance, and compensation and benefits
regulations. Prerequisites: ACCT 2113 and BUSI
4623 -- Quantitative Business Research Methods -- 3
Provides a cross-discipline foundation in research
methods in business. Exposes students to the set of
conceptual tools and techniques that will enable them to understand
the nature of the scientific method as it applies to a business
setting, to evaluate the usefulness of research proposals and
studies from the point of design and execution, and to execute a
basic job of planning and carrying out a research project.
Prerequisites: BUSI 2903
and ECON 3203.
4753 -- Sales Management -- 3 credit hours
Addresses selling functions of the business
organization and the problem of sales administration. Topics
include: recruitment and training of salespeople, paying
salespeople, establishing territories, sales quotas, aids for
salespeople, and overall control of the sales organization.
Prerequisite: BUSI 3533.
4763 -- Operations Management -- 3 credit hours
This course provides students with concepts, techniques,
and tools involved in the process of converting or transforming
resources into products or services. Included in the course
are the managerial concepts in decision making as well as the
interplay between financial objectives and operational
capabilities. Topics covered include operations and
productivity, operations strategy in a global environment, project
management, forecasting, design of goods and services, managing
quality, location strategies, layout strategies, inventory
management, Just In Time (JIT), and lean operations. Also
included are case studies and a semester-long simulation game which
demonstrates critical concepts.
Prerequisites: BUSI 2903 and
4773 -- Human Relations in Business -- 3 credit
Studies individual and group behavior in organizations, the nature
and crucial importance of communication, employee motivation, and
development of the human aspects on organizations.
Prerequisite: Senior standing or
4783 -- Business Ethics & Values -- 3 credit
Includes an analysis of the issues in the social
responsibilities of business, ethics in promotion, distribution,
processing, research, product development, honesty and fairness,
accounting, finance, and production. Includes a study of federal
legislation that created agencies to force business to act in
socially responsible ways.
Prerequisites: Senior standing
or instructor's permission. General
Education: Intermediate -- Engaged Local & Global
Citizenship; Intermediate -- Application & Integration of
4793 -- Business Policy -- 3 credit hours
Establishes effective business policy within the
framework of the problems and methods of business decision-making.
Written and oral analyses are made of comprehensive cases
cutting across the major functions within business organizations.
Group and individual reports are required. Uses a
computer simulation. This is the capstone course for the
bachelor's degree business major and should be taken in the
student's final semester. Note:
A fee of approximately $25 is required for the ETS
Majors Fields Test. Prerequisites:
BUSI 3533, BUSI 3933, BUSI 4763 and senior standing.
General Education: Mastery --
Communication; Mastery -- Inquiry & Analysis; Mastery --
Application & Integration of Knowledge.
PN06 -- Entrepreneurship Internship -- 6 credit
Students will spend at least 240 hours during the
semester working at an entrepreneurial business. The
internship will be accompanied by a seminar.