Marketing
The advisory committee worked with Lindsey Wilson College PR department to develop a 15 second pre-roll advertisement, rack cards, and updated STEM education landing page. We utlized these marketing materials to run a 2 month long digital marketing campaign with Forcht Broadcasting, displayed print materials at preview day events with admissions, and have provided materials to local schools for distribution and display.
Display Advertisement:
Rackcard: Final-STEM-Rackcard.pdf
We deployed a digital marketing campaign with Forcht Broadcasting that began March 22nd, 2023 and ended May 22nd, 2023. The campaign generated 248,000 impressions between our display advertisements and our Pre-Roll advertisement. Through the use of Forcht Broadcasting, we geofenced 16 specific schools (listed below) and geographic areas with high percentages of minority students. The pre-roll advertisement was viewed 100% of the way through 38,537 times and produced 93 visits to our STEM Education Landing Page. The display advertisement was viewed 200,244 times and produced 288 visits to our STEM Education Landing Page. The official report from Forcht Broadcasting for the Pre-Roll and Display digital advertisements. Display:
Geofenced targeted advertisement when individuals in our demographic visit the following locations. All locations in Kentucky.
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Campbellsville University
Warren Central High School
Campbellsville High School
Somerset High School
Greenwood High School
Lindsey Wilson College
Pulaski County High School
Southwestern High School
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Russell County High School
Green County High School
Somerset Community College
Bowling Green High School
Adair County High School
Warren East High School
Metcalfe County High School
Taylor County High School
General geographic locations targeted based on demographics. All locations are in Kentucky.
Louisville
Lexington
Bowling Green
Shepherdsville
Elizabethtown
Somerset
Bardstown
Russell Springs
Vine Grove
Lancaster
Stanford
Alvaton
Danville
Campbellsville
Radcliff
Prospect
Lawrenceburg
Mount Washington
Paris
Harrodsburg
Lebanon
Auburn
Springfield
Fisherville
Smiths Grove
Taylorsville
Waddy
Science Hill
Lexington
Bowling Green
Shepherdsville
Elizabethtown
Somerset
Bardstown
Russell Springs
Vine Grove
Lancaster
Stanford
Alvaton
Danville
Campbellsville
Radcliff
Prospect
Lawrenceburg
Mount Washington
Paris
Harrodsburg
Lebanon
Auburn
Springfield
Fisherville
Smiths Grove
Taylorsville
Waddy
Science Hill
New Haven
Rineyville
Albany
Junction City
Brodhead
Fairdale
Columbia
Greensburg
Fort Knox
Coxs Creek
Liberty
Sonora
Waynesburg
Summer Shade
Brooks
Burnside
Edmonton
Bloomfield
Summersville
Cecilia
Horse Cave
Crab Orchard
Nancy
Rockfield
Hustonville
Glendale
Magnolia
Eubank
Willisburg
Rineyville
Albany
Junction City
Brodhead
Fairdale
Columbia
Greensburg
Fort Knox
Coxs Creek
Liberty
Sonora
Waynesburg
Summer Shade
Brooks
Burnside
Edmonton
Bloomfield
Summersville
Cecilia
Horse Cave
Crab Orchard
Nancy
Rockfield
Hustonville
Glendale
Magnolia
Eubank
Willisburg
Jamestown
Mount Eden
Loretto
Mount Sherman
Eastview
Buffalo
Jeffersontown
Lebanon Junction
Perryville
Upton
Woodburn
Bronston
Hardyville
West Point
Boston
Big Clifty
Knifley
Parksville
Elk Horn
Glenview
Knob Lick
New Hope
Oakland
Salvisa
Center
Chaplin
Ferguson
Masonic Home
Mc Kinney
Mount Eden
Loretto
Mount Sherman
Eastview
Buffalo
Jeffersontown
Lebanon Junction
Perryville
Upton
Woodburn
Bronston
Hardyville
West Point
Boston
Big Clifty
Knifley
Parksville
Elk Horn
Glenview
Knob Lick
New Hope
Oakland
Salvisa
Center
Chaplin
Ferguson
Masonic Home
Mc Kinney